14 of the Best Free Social Media Campaigns to Help you gain followers!
When Helene and I hosted last month's Total Social, I quickly learned how many of you manage all of the social media for your company. When I was Marketing Director for my former employer in Knoxville, a chain of salons across three states, I had an absolute ball coming up with the in-store and social media campaigns. That company franchised out to a large chain a few months ago, so today, I thought I would bring you some of those campaigns that were especially effective, so you can use them for your company!
Hands down the biggest and fastest way I was able to increase our "likes" was when I had the idea to play BINGO. The first two weeks was simply distribution of the bingo cards. Our clients could pick up their bingo boards IN-STORE. The bingo boards were free, the catch being you had to like us on Facebook to play.
Anything you can do to utilize the clients you already have is the best because it is effective and free.
Then after boards were distributed, I would call out a few bingo terms each day over the Facebook airwaves. For example, I would make a FB status, and call out the squares: Mystic Spray Tan, Bronze and Fusion UT Campus. If you had one of those squares, you got to cross it off your board.
The first person to fill up the whole board won 6 months of free tanning. But to be honest, it could have been a t-shirt and people would have still played. SO EFFECTIVE! (spoiler alert: people go bonkers for t-shirts)
Click here to see more of that promotion on Facebook!
2. Guess the Number
I ran a “guess the number of bottles of lotion on the shelf” contest. I posted a picture of the lotion shelves at one of our salons, and our fans guessed the correct number to win a gift card. This promotion didn’t gain new followers, but it was still effective. Remember, the more people begin to interact with your status, the more people who will actually get to SEE your status!
3. All You Gotta Do is Ask
This one was really effective, and painfully easy. All I did was ask them to click like, in exchange I awarded one lucky person a gift card. Remember, the more interactions, the more visibility on your client's news feeds!
4. Elf (or whatever inanimate object you so choose) On the Shelf
When I first ran this campaign, I was downright giddy thinking how good of an idea I had just come up with. But it was actually a gigantic bust. Surprisingly. I think the issue was that the elf was at a store in Kentucky, and most of our fans were in Tennessee. I still would try this one again.
5. Pick A Team, Any Team!
I think one important thing to remember is to have fun. Just because you sell tanning, for instance, doesn't mean every status has to blah blah snore snore tanning facts over and over again. Have some fun with your clients. I asked them to tell me which college, NFL, NBA, MLB, etc... team they were rooting for, then switched it up based on the time of year. Everyone wants to brag on their teams, this one was a piece of cake!
6. Holiday Promotions for Facebook Fans Only
I would post Facebook only (as opposed to in-store) flash sales. For example, my status would offer 15% off any lotion or 50% off a spray tan. I would then have my sales associates remind their in-store clients to like us on Facebook, and we could honor the posted special for them!
The person would get their smart phone out, and immediately go like us on Facebook to get the offer. You do the math, we had 18 locations, saw around 250 clients per day, per location. I'm sure you can see how quickly those likes rack up by doing this strategy!
7. What am I tanning with?
I would ask our clients to guess what lotion I used that day. I only did the spray tan, but that is neither here nor there. I still picked a random lotion, then waited for the correct guess to roll in.
This would be a fun one to adapt for a restaurant. Example: The first person to guess what entree I had for lunch today off insert your restaurant's name here menu, wins a voucher for that entree, free!
Plus, this one gets your clients searching your website, looking up your menu and researching your company to make an educated guess!
8. Trivia Tuesday
Each Tuesday I would ask a trivia question about the history of our company, a question that required just blind guessing or even a question that could be easily answered by searching our website.
9. Take em' elsewhere
Announce a contest on Facebook, that you have to actually enter via Instagram.
This works great to grow your Instagram account! Gaining a fan on one platform is good, gaining a fan on 5 platforms is better!
Oh, and always use hashtags. They are powerful.
10. Aces Wild
Every salon had a deck of cards behind the counter. IF THE CLIENT LIKED US ON FACEBOOK, they then were allowed to pick a card. Each card in the deck had a specific prize value.
For example, drawing a Jack from the deck got them 10% off lotion, a King got them a free upgrade, a 2 got a lotion sample… etc etc… then if they drew an ace, they could pick ANY of the prizes available.
Only catch is they had to like us on FB….. sneaky, sneaky, huh?
11. Pale legs contest
They had to upload a picture of either their pale legs or a friend's, and the person with the most likes on their photo, won.
The intention was for them to tell their friends to vote for their picture on our wall. Their friends would then like our page and, voila! We got new followers!
The photo topic could obviously be changed to fit any business!
12. Fusion olympics
This campaign took place during the Summer Olympics, but could be adapted for any major sports tournament!
In-store, the client drew a nation out of a hat. They then had to... you guessed it... like us on Facebook. If the nation they picked won a medal that day, we announced the prize they won on FB, and gave them a redemption code.
13. Trends by city
We all want the hottest new beauty product that all of our friends have. So do a little sales research. Find out what the hotest selling products are by location, and make a graphic with the info you find! You're pushing a product, but it won't feel like that to the client. Two birds, one stone!
14. Share Share Share
When in doubt, have them share your status for prizes. Just one single share, from one single client, makes your fan page visible to hundreds more than you had access to before. Simple and very effective.
The theme for July, which will take place this Thursday, July 17th is favorites with the hashtag #FavTotalSocial. So Helene and I will see you on Thursday, ready to play favorites! For more #TotalSocial details, go here!