Venus Trapped in Mars

15 November 2013

It's Only Weird if it Doesn't Work

The Budweiser campaign, "It's only weird if it doesn't work" is freaking brilliant. I started college as an advertising major, then switched to PR because, for some reason, all of my advertising classes wanted me to do all of these elaborate drawings, and I can hardly manage stick figures. 

So when I see certain advertising campaigns, I gush with jealousy wishing I had been part of the creative team that came up with that. Some of my favorite campaigns are the AT&T kid commercials (What place are you in? Kindergarten!), anything Geico does (Uh uh uhhhh NOT IN MY HOUSE), State Farm (I got you a dollar...), and those Miller Light man card commercials (that wasn't the first unmanly thing you've done...)

Here is the problem with advertising though, it could be the funniest, most memorable commercial in the history of the world, but if you can't remember what product the commercial was for, it didn't do its job. 

But that is a another post, another day. 

I want to talk about the brilliance of the Bud Light "It's Only Weird if it Doesn't Work" commercials.

Quinoa? What's.... Quinoa....?





So later that day I got to thinking....
What is only "Weird if it doesn't work" for me?

It is likely for me to change T-shirts / jerseys several times per game

It is likely for me to change General's T-shirt / jersey several times per game



I have a pink ottoman I like to sit on when a field goal is about to happen

If I'm sitting on the big couch, and the other team scores, then I'll move to the small couch.

When small couch becomes unlucky, I'll move to my pink ottoman

When pink ottoman becomes unlucky, I'll stand

When standing becomes unlucky, I'll give up watching, they're better off without me

When the pressure is too much to take from not watching, I'll turn the tv on, but not watch, just listen


What can I say, my teams are 4-6 and 5-5, it has been a long season for me.
Guess it's weird, because it isn't working.

So, what is only weird if it doesn't work for you???


Linking up with Whitney
Drink to That All Night by Jerrod Niemann on Grooveshark
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40 comments :

  1. For the first few games this season I wore my jersey on Sundays and we lost every game, now I just don't wear it.

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  2. haha. my dad gets leg cramps because sometimes when the Ravens score while his legs are crossed, he just can't move. And I had to break my boyfriend's heart one season by never wearing the Flacco jersey he bought me because they lost whenever I did. It's a lot of work being a sports fan...

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  3. haha i do love the budweiser commercials. and it's true, it is only weird if it doesnt work. i ould lvoe to watch you lay on the floor. that is a little weird tho.

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  4. HAHA. I am always the one who says "if they are winning and i'm not already watching, I won't start watching, I don't want to jinx it" ha

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  5. I do about the same thing. I'm only superstitious about where I am when the game is on. I can't watch basketball games at a certain bar, or I have to stay out of the room for certain plays. It's ridiculous and a workout.

    Just downloaded that song bc I think staying on your page and replaying it all afternoon would be creepy...haha

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  6. If my team loses while I'm wearing a certain shirt, I throw it out. (well, donate it) Just think about that for this season. I'm an Iowa fan and a Bears fan. I have no more clothes.

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  7. Haha, I love this so much (and those Bud Light commercials - brilliant). I used to wear the same pair of black earrings every week, until the Steelers lost their first 4 games this year. The earrings were put away, and they won two in a row. Last week I tried a different pair of black earrings, and they played pretty well and won (albeit against Buffalo), so I'm going to stick with the new pair for a while. So glad I'm not the only one with these little quirks!

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  8. Those commercials are marketing genius, I adore them. I like to hold my hands together like I'm praying whenever we are about to kick and my husband wears the same white tee under his clothes, every game day (but does let me wash it, thankfully). Also, at home games we HAVE to do the copperhead road line dance as the last thing we do before walking into the stadium haha

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  9. If I don't watch the game, but just have it on and listen we seem to do ok. (During football season) During basketball season I have to watch. Wearing something red, underwear counts, and eating. Doesn't matter what. Just gotta eat.

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  10. I love these commercials so much! My dad could be in one of these - he has a couple different hats he switches back and forth between.. he used to switch up the Powerade he was drinking based on how Syracuse was doing even. The latest though? We went to a Syracuse game last week - during halftime, my dad took his belt off. Why? Syracuse was losing. They ended up winning the game. My dad will never wear that belt during a game again. Oh, sports :)

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  11. I also change shirts/jerseys throughout the game. I thought I was the only weirdo who did that!

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  12. I also studied advertising! Not a fan of Geico's commercials, but you've also gotta ad that VW campaign with the mini Darth Vader kid. One of my favorite Super Bowl spots of all time. And the kindergarten girl is the cutest thing ever.

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  13. Those commercials are brilliant. I was a marketing major and our promotions/advertising class was my favorite. I love analyzing commercials, because I'm a nerd like that.

    Honestly, I don't have much in the way of "weird" habits. But I do have a tendency to grab my legs and rock back and forth like a baby whenever a team is in the red zone and I just can't handle it. haha

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  14. I'm currently in Math's that era where they teach graphs and stats . Not fun , not at all . I am glad you switched off.

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  15. I can't watch 4th down attempts by my team. I have to look away or tune out or something!

    Always, thanks so much for all the Saturday Sessions. I definitely utilized more than one last night & loved how they were so easy to follow and fun to do, as well!

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    1. And my Comm class the other day was analyzing Budweiser's Superbowl commercial from a couple years ago w/ the horse - seriously, their advertising team might be the best on this planet.

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  16. My two superstitions are if I don’t watch a sporting event from the very beginning, I can’t turn it on mid game. The other is I don’t move out of where I’m sitting for the entire game when I watch at home…I stay in bed or on the couch for 3-4+ hours. If we win, sweet. If we lose, it’s because I moved when my shoulder twitched. Most of the time they don’t work…so I guess it’s a little weird.

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  17. I heart those commercials! I almost pee my pants when they come one I heart them that much.

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  18. O I love those commercials. You know I thought I was the only one that flakes out on the floor and listens to football games when the pressure gets too tough!

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  19. I love that commercial so much! They should have saved that for the Super Bowl, for sure.

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  20. do what you gotta do for the team!!!!!

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  21. I don't watch sports a lot, so when I do and we're losing, i'll just leave the room. I figure my fair-weather fandom is jinxing them.
    -- jackie @ jade and oak

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  22. I actually don't have any little quirks while watching my team, but one of my best friends swears all of his jerseys are unlucky. He never wears them the entire game!

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  23. This made me just really want to watch a game with you.

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  24. I absolutely love that commercial BECAUSE IT'S TRUE! In high school I had "lucky panties" (TMI??? sorry) I would wear them to every cheer competition because every time I did we would win!

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  25. You sound like my husband when he's watching the Leafs in the playoffs!
    I admire you're dedication though! :)

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    1. Eeeeekk ! I grammar sinned!! I misused YOU'RE...!!! And then I tried to delete it twice and it kept freezing my screen.
      Forgive me Grammar Gods, for I have sinned!!

      Delete
  26. Haha! love these. Here to a good weekend of siting, standing, pink ottomaning, and ultimately your teams winning!

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  27. I LOVE the "it's only weird if it doesn't work" commercials!! especially that Quinoa one.. my mom and I quote it all the time. genius.

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  28. If the cowboys lose when i wear a certain shirt i change shirts

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  29. I have to have my toe nails painted purple. During our Rose Bowl season, I had OPI Funky Dunky all season and obviously, it worked. The next season we went 11-2, so it worked mostly. Then last year and this year I've experimented with different purples and Funky Dunky and well... We're 4-6 so clearly Funky Dunky has lost its magic touch. But agreed, love this ad campaign. And the AT&T kids. And the Mayhem commercials. Those are great.

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  30. HAHAHAH you crack me up; I can literally picture you pacing and doing all of these things. If it works, it works right?

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  31. Hahahaha! I do a lotttt of weird shit. Not gonna lie. But you, my friend, are a bona fide freak. :)

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  32. This made me laugh! I have no rituals while watching sports, but love those that do.

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  33. I'm the same way...I stress out watching my team and if they are losing then I blame myself and can't watch. Those commercials are hilarious!

    -AJ
    FitTravelerAJ.com

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  34. I love how you change your shirt several times. It's so much fun. Hope you have a great day, and that your team may win so you can watch the game.

    Heidi’s Wanderings

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  35. I have a specific pair of underwear and bra. And luckily we watch the games at home, cause if they're losing, adios brachacos.

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  36. If I turn on the game partway through and my team is winning, I immediately stop watching. Because they were doing fine without me. This only happens if the game is already in progress. If I watch from the beginning, I'll keep watching til the end, because I JUST KNOW they'll turn it around.

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  37. I seriously think the AT&T commercials are my favorite commercials of all time. I hope they make them forever.

    I got you a dollar. OMG, I die every time the old man says that.

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  38. My teams tend to win when I DONT watch so I try to just follow on my phone lol. When that doesnt work I say screw it and just watch ALL the games all day to balance it. That usually works.

    XOXO

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