A Real Good Blogger or The Best Blogger?

From a numbers standpoint, this blog is doing better than it ever has before. I've had over 138,000 page views in the past 30 days. Each year, my Fantasy Football Team Names post racks in the google hits during the month of August.  
The numbers may look great, but things really just don't feel right around here. The blog world is changing and to be perfectly honest with you guys, I'm feeling a little lost in the shuffle. 
I'll cut right to the chase, I've hit an odd place with this blog. I'm not quitting, nor am I stepping back, or hoping to do fewer posts. It simply hit me that this blog is not the same as it used to be. I don't mean that in a bad way, but somewhere in the last, I don't know, we will say year and a half, it has changed course. 
Although I clearly have a very obvious niche, I feel like I don't have a sense of direction. I've never actually sat down and outlined what I'm trying to do here, because I've never felt the need to. Blogging (to me) is not about being a great writer, it's about being an entertainer. From the day I started, it was easy and came naturally. Post ideas flowed through my head like keg beer on gameday. 
I've never been the girl who sets a schedule or has any type of blog organization. I'm not the kind of person who sacrifices everything to earn the things they want. Take my basketball career for example, I was blessed with a huge amount of natural talent, and had I worked myself to death, I could have been the best. Instead though, I was content with being real good, while still enjoying a life outside of basketball. I'm not saying that's a bad thing, for the record, I just didn't want to play Division 1 basketball in college, as much as the next girl did. That's ok, right?
Just like with basketball, I really don't put in the work that I should in order to grow. I don't remember to label posts, it is a miracle if I share my posts on Twitter or Facebook... heck, I haven't Instagrammed in 5 days! 
So now, with VTIM, I have to take some time and decide if I want to be a Division 1 blogger, or if I'm content to be a real good blogger. Do I want to put in the work it will take to continue to grow this blog, or am I content with the way it is now? Daylight Savings Time ends in November, and with that ends my sunlight supply for taking photos. Am I willing to give up a weekend with CB in order to spend it working on preparing blog posts and Instagram pictures for the week? I'm just not sure yet, I have to figure that out. 
Like I said, I'm certainly not quitting, but the time has come to decide if I want to continue to be a real good blogger, or put in the work for the first time in my life and be the best blogger? 
Do you guys work your ass off to make your blog the best / most popular out there? Or are you content with having it be a hobby you can have a blast with, and maybe make a couple extra bucks while you're at it?